Who We Are Our Company Pettus & Dawkins Financial Group (PDFG) is an independent, full-service, financial planning and consulting firm for individuals, businesses, government entities, churches, and non-profit organizations. The firm operates under the belief that financial success cannot be achieved without the key learnings that come as a result of experiencing the financial planning process. Financial planning is not just for the wealthy; it is for anyone who has a goal and is seriously committed to achieving it. Our Commitment To maintain a non-proprietary operation that speaks to proficiency and integrity. Mission Statement To aid in the fulfillment of clients’ financial goals by developing comprehensive solutions using leading products and providing superior client service. Vision Statement To become the most respected and sought after financial planning and consulting firm.